Despite being a successful international business, it wasn’t until director Darren Attard signed up for the Growth Accelerator Program delivered by MGI and the City of Gold Coast that he started to consider the real purpose behind Jet Pilot and why his business did what it did.

Jet Pilot is a 30-year-old strong international brand. The business has loyal customers, great products and a strong head office team. However, director Darren Attard has long believed that, to remain relevant for tomorrow, his business needs to continue to adapt.

As head of the business, he seeks out opportunities to drive this.