Positioned in the heart of Queensland’s citrus growing region Mundubbera, CB Juice process local fruit into high quality juice concentrate and fresh juices that are then sold on to juice and beverage companies across Australia and internationally.
Suffice to say if you have enjoyed a delicious citrus juice or juice based soft drink in Queensland chances are at some point you will have sampled a beverage made from CB Juice produce.
CB Juice opened their doors in 1987 and today they distribute produce to clients both domestically and internationally. It’s their passion for sourcing local premium fruit and developing products tailored to customers’ needs that can be attributed to their success.
In more recent years they have conducted many different product trials and tests in order to develop new and differentiated products from their competitors. This has led to significant growth over the past 5 years.
Relationship built on trust
MGI have been a long standing partner of CB Juice, providing taxation, auditing and advisory
services for over three 
decades.
CFO Gerry FitzGerald said CB Juice had seen some significant changes over the past 30 years, and with it challenges that the Board and management team has had to overcome.
“Throughout this process, we needed a firm of accountants that we could trust to partner with us to make the right decisions. That has included assisting in our very technical research and development, tax returns and ultimately getting the best outcome for our business,” he said.
“MGI went above and beyond our expectations of a service provider. They translated all the technical tax hurdles that are inherent within agribusiness and got us an outcome that allowed us to concentrate on our core business” he said.
Personalised Service
As is particularly common in the agribusiness industry in Australia, not all farmers and growers associated with CB Juice have a detailed understanding of the format and content of CB Juice’s financial statements – whether they be directors or shareholders.
“MGI translates 50 pages of complex annual financial statements and disclosure into an easy to understand, jargon free presentation at our AGM each year” Gerry said.
“MGI’s Manager Stephen Greene makes the effort to travel the 500km each year, at no additional cost to our business, to be with us in person on this occasion and talk directly to our shareholders and financiers.
“This is immensely valuable to all our stakeholders present at our AGM and helps them really understand the direction in which the business is going.
“We value this personalised service and Steve’s in-depth knowledge of our business,” he said.
Would you recommend MGI?
“MGI’s commitment to adding value to our business, in addition to their core services, is what differentiates them from others in the Financial Compliance sector. I would absolutely recommend them.” Gerry said.