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Please see below contact details for all our member firms or for more information about your local MGI firm click on the relevant website links to get further details.

For all enquiries relating to MGI Australasia, please contact our Regional Director, Ms Casey Lightbody.

Our Offices

MGI Adelaide

212 Greenhill Road,
Eastwood SA 5063

PH: +61 8 8299 8888

Fax:

http://www.mgiadelaide.com

MGI Auckland

Level 2,
Fidelity House,
81 Carlton Gore Road,
Auckland

PH: +64 9 377 1362

Fax:

www.mginz.co.nz

MGI Cairns

225 Sheridan Street,
Cairns North

PH: +61 7 4047 4000

Fax:

http://www.mgicairns.com.au

MGI Joyce|Dickson

Level 1
65 Canberra Avenue,
Griffith ACT 2603

PH: +61 2 6162 2600

Fax:

http://www.mgijd.com.au

MGI Gold Coast

Ground Floor,
64 Marine Parade,
Southport, QLD 4215,
Australia

PH: +61 7 5591 1661

Fax:

http://www.mgisq.com.au

MGI Parkinson

Level 1,
322 Hay Street,
Subiaco, WA 6008

PH: +61 8 9388 9744

Fax:

http://www.mgiparkinson.com.au

MGI South Queensland

Level 1,
200 Mary Street,
Brisbane, QLD 4000,
Australia

PH: +61 7 3002 4800

Fax:

http://www.mgisq.com.au

MGI Sydney

Level 5,
6 O'Connell Street,
Sydney, NSW 2000

PH: +61 2 9230 9200

Fax:

www.mgisyd.com.au

Dobbyn + Carafa

Level 9,
636 St Kilda Rd
Melbourne VIC 3004

PH: +61 3 9069 7700

Fax:

www.dobbyncarafa.com.au

Enquiries

How often do you walk into a business and see a vision or mission statement on the wall?

Usually, the statement comprises anywhere from a few words to a few paragraphs. In my view, the longer the vision statement the less meaningful it becomes. After all, what is the purpose of a vision statement? Two significant uses are to guide strategy and inform stakeholders.

If the vision statement is so long that stakeholders can’t remember it, then what use is it? Similarly, if it is long enough that it is confusing, then it doesn’t assist in guiding strategy. In my opinion, the best vision statements are short (the shorter the better), but powerful.

A vision statement should be aspirational.

It is a one sentence statement (preferably a few words) that describes the long-term change arising from the company’s work. Oxfam’s vision statement as a great example – a just world without poverty. Will Oxfam every achieve this? Probably not, but as I said – the vision statement is aspirational. It is also sufficiently clear and succinct such that they will certainly know once they’ve achieved their vision.

The vision statement for the Multiple Sclerosis Society is equally as powerful – a world free of MS. Short, but extremely powerful. Stakeholders with the Multiple Sclerosis Society have no doubt where that organisation is headed.

What is your “perfect world” for the business? What would this look like? Microsoft’s original vision statement was something like – “a computer on every desk and in every home”. There would have been absolutely no doubt about the strategic objective of Microsoft at that time.

So, in summary, drill the vision statement down to no more than one sentence, but preferably just a few words. The shorter it is, the more powerful and compelling it becomes and the easier it is for your people can get behind it.

There is also a lot of confusion between a mission (or purpose) statement and a vision statement.

Personally, I prefer not to use the term mission statement but purpose statement. I feel this correctly describes what the statement is – why does the business exist? What is its purpose? Its purpose is not to make a profit for the owners. That is a result, or an outcome. What needs or problems does the business solve for its customers and what is the emotional benefit for the customer?

For mine, understanding the company’s purpose is a crucial first step in order to “inform” the vision statement.